Released on: July 9, 2008, 1:02 pm

Press Release Author: Dr. Heather Katz, Ph.D.

Industry: Software

Press Release Summary: The ultimate goal with the summer 2008 Sports Bytes
Competition is to demonstrate the potential for delivering education to millions of
people, via their mobile phones.

Press Release Body: Washington, D.C. (July 9, 2008) - Hot Lava Software, Inc. is
collaborating with the Ewing Marion Kauffman Foundation, Kansas City, MO, to use the
most ubiquitous computing platform on the planet -- the mobile phone -- to deliver
on-demand Science, Technology, Engineering and Mathematics (STEM) education that is
accessible and captivating.

During the summer of 2008 Hot Lava Software will use mobile phone technology at
major summer sports events -- soccer, baseball, basketball, swimming and cycling --
to engage more than 100,000 people worldwide with a Sports Bytes Competition. Sports
Bytes are sports themed STEM educational modules -- quick quizzes -- delivered via
mobile phones.

A spring 2008 Sports Bytes Pilot Project proved successful in reaching more than
16,000 users in over 114 countries. The ultimate goal with the summer 2008 Sports
Bytes Competition is to demonstrate the potential for delivering STEM education to
millions of people, via their mobile phones.

\"Particularly relevant to math and science education is the love affair that many
U.S. teens have with their mobile phones. This age bracket represents the pivotal
turning point toward or away from math and science careers and thus mobile phones
become a potentially significant intervention vector,\" says Merrilea J. Mayo, Ph.D.,
director, Future of Learning Initiatives, for the Kauffman Foundation.

The Sports Bytes Competition will be live at select August D.C. United soccer games
as well as the Kansas City T-Bones, Frederick Keys, Aberdeen Ironbirds, Bowie
Baysox, Wilmington Blue Rocks and Delmarva Shorebirds baseball games, during July
and August 2008. Those not attending a game can access the Sports Bytes content via
www.hdwap.com/sport7 from a mobile phone web browser.

Users can access these STEM educational modules while attending summer sports
events. When users correctly answer at least one Sports Bytes quiz item, they
qualify for a chance to win a stadium prize pack. Prize packs can include kajeet
mobile phones, first throws at a minor league baseball game, team jerseys and
baseball caps and other items related to each team.

In addition to these U.S. demonstrations of the program, global partners in Canada,
Singapore, South Africa, Australia and the European Union will engage users
worldwide to access the Sports Bytes modules via their mobile phone web browsers.

About Hot Lava Software, Inc.

Hot Lava Software, Inc. is the leading provider of mobile authoring, publishing,
delivery and tracking solutions. Using Hot Lava Software\'s content development and
publishing system (LMA) integrated with the Hot Lava Mobile Delivery and Tracking
System TM (MDTS) allows organizations to have the tools and knowledge needed to
launch and track mobile initiatives faster, with more cost efficiency. Hot Lava
Software provides mobile content solutions and a mobile content design, authoring
and publishing solution to corporations, governments and universities around the
world. More information is available at: http://www.hotlavasoftware.com/

About the Ewing Marion Kauffman Foundation

The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that works
to harness the power of entrepreneurship and innovation to grow economies and
improve human welfare. Through its research and other initiatives, the Kauffman
Foundation aims to open young people\'s eyes to the possibility of entrepreneurship,
promote entrepreneurship education, raise awareness of entrepreneurship-friendly
policies and find alternative pathways for the commercialization of new knowledge
and technologies. It also works to prepare students to be innovators, entrepreneurs
and skilled workers in the 21st century economy through initiatives designed to
improve learning in math, engineering, science and technology. Founded by late
entrepreneur and philanthropist Ewing Kauffman, the Foundation has more than $2.4
billion in assets. More information is available at: http://www.kauffman.org/




Web Site: http://www.hotlavasoftware.com

Contact Details: Dr. Heather Katz, Ph.D.
Sr. Instructional Technologist
Hot Lava Software
540-428-2988